Nowadays, chatbots are frequently used for various marketing and business needs. Although the most popular way of their use is idea validation, it’s not the only one that can yield real results. In this article, I want to talk to you about how marketing strategy for startups can benefit from chatbots.
Every startup struggles when trying to show what its resulting product is going to be. The problem is that investors and early adopters normally don’t trust words – they want to see something that already works. However, startups usually have neither time nor money to create a fully-functional product. Here comes a solution, which is to create a minimum viable product (MVP).