If at some point you came to the conclusion that you need a chatbot for your business, it’s obviously a good start. You may have analyzed how your customer service may benefit from it, how you can spare money, and other advantages that automation may bring you. However, realizing it isn’t enough. You need to design your chatbot with the specific regard to your audience. Let’s take a look at which direction to take.
Nowadays, chatbots are frequently used for various marketing and business needs. Although the most popular way of their use is idea validation, it’s not the only one that can yield real results. In this article, I want to talk to you about how marketing strategy for startups can benefit from chatbots.
Every startup struggles when trying to show what its resulting product is going to be. The problem is that investors and early adopters normally don’t trust words – they want to see something that already works. However, startups usually have neither time nor money to create a fully-functional product. Here comes a solution, which is to create a minimum viable product (MVP).