Most of the time we follow the same basic algorithm of actions, common among people in our society. Surprisingly, how far it has come. The way we do shopping, start a new job, create bot conversation, and even scroll through the web pages – all the time we have a steady illusion of doing it differently from everyone else. It’s an illusion of control.
Chatbot isn’t just a fancy word to mention when you end up at the tech afterparty and want to sound modern. Nor it’s kind of malware that yields nothing except damage. Chatbot is a piece of software that you can use to automate interactions with your service and manage Facebook sales funnel.
Just imagine: only a few years ago most of us used to think about marketing bots in a totally different way. The exact word “bot” was associated either with something malicious like a software program that tries to violate security terms or with a pretty straightforward automatic thing that pops-up on some websites and claims itself your assistant. Do you see this global change in the way we think about them? Continue reading “What is the Main Intention of Marketing Bots?”