I know, after this intriguing title, you expect to reveal an all-in-one secret of using Facebook Messenger Bot in your startup life. At the same time, you may know that secrets in business are an extremely elusive thing (which, however, doesn’t make you stop looking for them anymore).
The reason for not believing in secrets is that what works for them won’t work for us. All the business cases result in something different. However, on messenger it has come to be different: the answer seems to have come up. It’s Facebook Messenger Bots!
The problem is that most startuppers still have a mindset for old-fashioned tools. They argue that if it (for instance, landing page) has been working for many people, it would most likely work for them.
The latter is true, but if you’re not ready to embrace changes and flexibly adapt to new technologies, conventional tools (yes, websites and landing pages are becoming traditional tools) would hardly help. In this article, we will look at how to think differently about tools of self-representation on the Internet for a start-up.
What works and what doesn’t
Most people think about landing pages in the first instance because they are associated with an easy traffic. There are few reasons for thinking this way. One of them is an easiness of making and optimizing a landing page for search engines. Another reason is that landing pages often serve as a transfer point on the way to websites or other resources.
However, landing pages aren’t as effective as they used to be at the beginning of their age. Now users want to save their time and see something new. They aren’t interested in generic pages anymore. This is where Facebook Messenger bots come in.
They have the same advantages as landing pages (easy in making, useful for redirecting traffic to specific points), and, more important, they give users what they want: a new experience of talking to an intelligent assistant (although artificial) and an opportunity to save time by communicating with a conversational interface.
Websites, on the other hand, may contain a lot of information which you need to get to know before you – as a user – find what you need. While earlier it considered as quite an advantage, today it often makes users nervous and prevents them from purchasing more of what they may want. Simple Facebook Messenger bot can easily handle this problem by performing a quick lookup on the large data sets relying on the user’s search criteria.
Why would you scroll through numerous web pages when you can stay in your favorite messenger and chat with an AI-powered virtual agent? This is how, instead of spending hours on finding information about service, users can talk for few minutes with a chatbot and figure out all they need.
How startup can use Facebook Messenger Bot
On Facebook, you can actually combine mini landing page with a chatbot. It’s very convenient as it allows you to put main information on a Facebook business page, while details would be accessible in bot conversation.
1.Validate your idea with MVP product
It’s an essential stage for any further activities. Until you validate your idea and make sure that it’s what your potential customers need, there’s no sense to move forward. For this, normally you create a minimum viable product (MVP).
In a nutshell, MVP should include only key features of a product or be able to show them so that early users can realize whether they can benefit from them. Undoubtedly, MVP is a very effective thing in validating your idea, but it’s not that easy as it may sound. However, with a basic Facebook Messenger bot, it gets extremely convenient to create an MVP.
The thing is that numerous chatbot builders make a deal of creating a chatbot extremely easy. Some of them even don’t require any programming skills (such as Chatfuel, api.ai, Botsify) so what you need is your idea expressed in the form of a bot conversation.
Try to think out of the box – chatbots are no longer something unique as well, still interesting for an average user though (coming either from tech or non-tech field). Let your Facebook Messenger bot talk on the behalf of your brand’s personality. By the way, we can help you with this as the creation of Facebook Messenger bots is our passion!
2.Draw attention of potential customers
This part is easier than the previous one. If you have created a great MVP, marketing part won’t be a problem. People are still enthusiastic about talking to new chatbots. There’s a bunch of platforms (for instance, botlist, the platform to which users come to discover bots with the regard to particular criteria) that allow you to do basic marketing of your chatbot.
Besides, on Facebook, you can always launch targeted advertising and promote your business page with a chatbot. The fact that you can do all this within one platform is extremely convenient and helpful, especially for start-ups.
Although such tools like landing pages and websites are useful, they are gradually losing their audience. However, coupled with conversational interfaces (chatbots), they can bring you more attention than you could have expected.
On the other hand, Facebook Messenger bots help to bring grow startup from the very first stage of idea validation to generating leads to growing audience of regular customers. Finally, what adds more relevance and popularity to chatbots as a business tool is an easiness of creating and marketing them.
I hope you enjoyed the article. If you have any questions or you just want to exchange your ideas, I’m always open to a talk!